The Power of Sensory Cues:
How Drink Temperature Influences Our Perceptions and Behaviour.
Research shows that the temperature of a drink can significantly influence our perceptions and behaviour. In a Yale University experiment, students holding a hot cup of coffee described a fictional character as warm and friendly, while those holding an iced drink saw the same character as cold and narcissistic. This illustrates how sensory cues, like temperature, can unconsciously shape our judgments and interactions, emphasizing the profound impact of environmental factors on our mindset and decisions.
To illustrate exactly how predictable our response is to our environment and how radical its affect is on us, let’s look a mind blowing example.
In an experiment at Yale University 80% of students asked to hold a hot cup of coffee for a few seconds before being asked to read a short paragraph and judge a fictional character in it, describe the person as warm and friendly and conversely by about the same number those holding an iced coffee described the same character as cold and narcissistic.
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