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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.


Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.

COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.

Callie van der Merwe
3 min read


The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit

Callie van der Merwe
3 min read


How Façade Details Impact Our Behaviour.
Building façades shape our emotions: monotonous designs dampen mood, while engaging complexity fosters energy, connection, and well-being.

Callie van der Merwe
4 min read


6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.

Roberto Zambri
2 min read


Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.

Callie van der Merwe
6 min read


How Shapes Impact Our Behaviour.
Curves comfort, sharp edges provoke—shapes in design impact emotions, behaviour, and how we connect, shaping the spaces we inhabit.

Callie van der Merwe
3 min read


The 8 Best Seating Layouts For Successful Restaurants.
Understanding 8 seating principles can transform restaurant design by aligning with human behaviour, boosting comfort, connection,

Callie van der Merwe
6 min read


How a Cathedral Helped Discover The Polio Vaccine.
Jonas Salk credited a 13th-century cathedral's awe-inspiring design for sparking the creative breakthrough that led to the polio vaccine.

Callie van der Merwe
3 min read


How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.

Callie van der Merwe
1 min read


How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the

Callie van der Merwe
1 min read


How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.

Callie van der Merwe
2 min read


EnviroHacking in Practice,
Discover how EnviroHacking combines science, technology, and design to create spaces that nurture health, amplify abilities, and inspire wel

Callie van der Merwe
4 min read
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