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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
7 min read
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.

Callie van der Merwe
3 min read
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively


Callie van der Merwe
2 min read
A Visible Briefcase Can Increase Competition.
A briefcase in sight can unconsciously trigger competitive behaviour, shaping actions even when people aren't aware of its influence.

COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.


Callie van der Merwe
3 min read
How Flowers Increase Social Connection.
Discover how flowers boost mood, reduce stress, foster connections, and even promote healing, transforming lives and spaces around us.

Callie van der Merwe
3 min read
Why Mirrors Makes Us Honest.
Mirrors heighten self-awareness, influencing honesty and behaviour by prompting introspection and alignment with personal and social norms.


Callie van der Merwe
2 min read
Why The Colour Red IS Better For Sports Teams
Discover how the colour red empowers athletes with psychological dominance, faster reactions, and heightened performance on the field.

Callie van der Merwe
9 min read
These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.

Callie van der Merwe
3 min read
The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit


Callie van der Merwe
3 min read
How Drunk Tank Pink Changed Prisoner Behaviour.
Drunk-Tank Pink, or Baker-Miller Pink, revolutionized prison design by reducing aggression, proving how colour can transform behaviour

Callie van der Merwe
3 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.

COOOP
2 min read
Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi

Callie van der Merwe
2 min read
Why Gardening Makes Us Happy.
Gardening boosts happiness by releasing serotonin and dopamine, improving mood, reducing stress, and fostering a deeper connection to nature


Callie van der Merwe
3 min read
The Batman Effect.
The Batman Effect shows how pretending to be a hero boosts kids' focus, persistence, and problem-solving by creating psychological distance.

Callie van der Merwe
5 min read
How Architecture Predicts Behaviour.
Discover how architecture influences human behaviour, emotions, and health, with insights from neuroscience and design psychology.


Callie van der Merwe
2 min read
How The Complexity of Spaces Impacts Our Behaviour.
Discover how the complexity of spaces influences behavior, reduces stress, and enhances well-being through thoughtful design.

Callie van der Merwe
3 min read
Why Public Spaces Can Cause Feelings of Risk.
Disorienting public spaces can evoke anxiety and risk. Explore how design choices impact our emotions and the need for intuitive navigation.


Callie van der Merwe
4 min read
How Façade Details Impact Our Behaviour.
Building façades shape our emotions: monotonous designs dampen mood, while engaging complexity fosters energy, connection, and well-being.

Callie van der Merwe
3 min read
We Prefer the Perception of Real Over Real.
We often prioritise the illusion of authenticity over reality, valuing how things appear more than their true essence, even in design and m


Callie van der Merwe
4 min read
How a New School Design is Blamed For Poor Student Behaviour.
Can school design impact student behaviour? A look at Pencoedtre High School reveals how open layouts may exacerbate behavioural challenges


Callie van der Merwe
5 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec

Callie van der Merwe
3 min read
How Our Environment Can Age Us in a Moment.
Our surroundings subtly influence behaviour, exposure to cues of age or vitality can impact energy levels, even changing how fast we move.


Callie van der Merwe
3 min read
Bending Time in Restaurants. Why's this is important.
Understanding time perception is key to customer satisfaction. A seamless end to service can outweigh even the best arrival experience.

Roberto Zambri
2 min read
6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.
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