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Join date: Sep 25, 2023
About
Callie began his career as an Architect in the early 1990’s before changing over to Interior Architecture in the early 2000’s. Since then, he has completed multiple award winning and successful commercial interior spaces all over the world with a signature philosophical approach of design for predictive behaviour.
Posts (71)
Aug 20, 2025 ∙ 3 min
How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
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Jan 9, 2025 ∙ 7 min
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.
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Jan 3, 2025 ∙ 3 min
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively
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Callie van der Merwe
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Director
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