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Join date: Sep 25, 2023
About
Callie began his career as an Architect in the early 1990’s before changing over to Interior Architecture in the early 2000’s. Since then, he has completed multiple award winning and successful commercial interior spaces all over the world with a signature philosophical approach of design for predictive behaviour.
Posts (70)
Jan 9, 2025 ∙ 7 min
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.
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Jan 3, 2025 ∙ 3 min
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively
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Dec 12, 2024 ∙ 2 min
A Visible Briefcase Can Increase Competition.
A briefcase in sight can unconsciously trigger competitive behaviour, shaping actions even when people aren't aware of its influence.
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Callie van der Merwe
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Director
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