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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
Callie van der Merwe
3 min read
How Drunk Tank Pink Changed Prisoner Behaviour.
Drunk-Tank Pink, or Baker-Miller Pink, revolutionized prison design by reducing aggression, proving how colour can transform behaviour
Callie van der Merwe
3 min read
Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.
Callie van der Merwe
6 min read
How Shapes Impact Our Behaviour.
Curves comfort, sharp edges provoke—shapes in design impact emotions, behaviour, and how we connect, shaping the spaces we inhabit.
Callie van der Merwe
3 min read
How a Cathedral Helped Discover The Polio Vaccine.
Jonas Salk credited a 13th-century cathedral's awe-inspiring design for sparking the creative breakthrough that led to the polio vaccine.
Callie van der Merwe
3 min read
How The World Around You Shape Your Actions.
Our surroundings subtly influence decisions daily. From stores to apps, environments nudge us, shaping actions more than we realize.
Callie van der Merwe
3 min read
How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.
Callie van der Merwe
1 min read
How Mirrors Make Lifts Go Faster.
Otis added mirrors to elevators to reduce perceived wait times—showing that shifting perception can be as effective as speeding things up.
Callie van der Merwe
1 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the
Callie van der Merwe
1 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.
Callie van der Merwe
2 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.
Callie van der Merwe
2 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments
Callie van der Merwe
2 min read
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