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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
3 min read
How Drunk Tank Pink Changed Prisoner Behaviour.
Drunk-Tank Pink, or Baker-Miller Pink, revolutionized prison design by reducing aggression, proving how colour can transform behaviour

Callie van der Merwe
6 min read
Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.


Callie van der Merwe
3 min read
How Shapes Impact Our Behaviour.
Curves comfort, sharp edges provoke—shapes in design impact emotions, behaviour, and how we connect, shaping the spaces we inhabit.


Callie van der Merwe
3 min read
How a Cathedral Helped Discover The Polio Vaccine.
Jonas Salk credited a 13th-century cathedral's awe-inspiring design for sparking the creative breakthrough that led to the polio vaccine.


Callie van der Merwe
3 min read
How The World Around You Shape Your Actions.
Our surroundings subtly influence decisions daily. From stores to apps, environments nudge us, shaping actions more than we realize.


Callie van der Merwe
1 min read
How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.


Callie van der Merwe
1 min read
How Mirrors Make Lifts Go Faster.
Otis added mirrors to elevators to reduce perceived wait times—showing that shifting perception can be as effective as speeding things up.


Callie van der Merwe
1 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the


Callie van der Merwe
2 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.


Callie van der Merwe
2 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.


Callie van der Merwe
2 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments

Callie van der Merwe
4 min read
EnviroHacking in Practice,
Discover how EnviroHacking combines science, technology, and design to create spaces that nurture health, amplify abilities, and inspire wel

Callie van der Merwe
5 min read
Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.

Callie van der Merwe
5 min read
How EnviroHacking Can Transform Problematic Spaces.
Poorly designed spaces can harm our well-being, while thoughtful design fosters connection, comfort, and purpose. Enter EnviroHacking

Callie van der Merwe
6 min read
Exploring ways in which to "hack" our built environment for increased physical and mental wellbeing.
Discover how thoughtful architecture and design, inspired by human psychology, can transform spaces into hubs of connection and wellbeing.

Callie van der Merwe
5 min read
Exploring ways to hack our built environment.
Discover how EnviroHacking reshapes our built environment to enhance physical and mental well-being by influencing behaviour and outcomes.

Callie van der Merwe
6 min read
How our senses impact the way we experience spaces.
Discover how architecture and interior design impact our mood, behaviour, and well-being, blending science, psychology, and creativity.

Callie van der Merwe
3 min read
Designing Spaces That Align with Predictable Human Behaviour.
Designing for human behaviour bridges the gap between expected and real actions, crafting spaces that align with natural, predictable patte

Callie van der Merwe
3 min read
The Complexity of Designing for Human Behaviour.
Navigating the Challenges of Human Behaviour in Design: Balancing Knowledge, Cognitive Bias, and Intuitive Solutions

Callie van der Merwe
3 min read
What Does Designing for Human Behaviour Mean?
Designing for Human Behaviour aligns solutions with natural actions, creating environments that engage senses, enhance comfort, and inspire.

Callie van der Merwe
3 min read
What is Design Then?
Design is about solving problems, not just aesthetics. By understanding human behaviour and empathy, design creates solutions that work
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