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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
7 min read
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.

Callie van der Merwe
3 min read
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively

COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.


Callie van der Merwe
3 min read
How Flowers Increase Social Connection.
Discover how flowers boost mood, reduce stress, foster connections, and even promote healing, transforming lives and spaces around us.

Callie van der Merwe
3 min read
The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit

COOOP
2 min read
Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi


Callie van der Merwe
5 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec


Callie van der Merwe
3 min read
Bending Time in Restaurants. Why's this is important.
Understanding time perception is key to customer satisfaction. A seamless end to service can outweigh even the best arrival experience.

Roberto Zambri
2 min read
6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.


Callie van der Merwe
3 min read
Bars with the Correct Ambient Room Light Achieve Higher Sales and Price Points.
Ambient lighting can influence mood, taste, and spending. Discover how colour hues in bars can elevate experiences and boost sales.

Callie van der Merwe
6 min read
Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.


Callie van der Merwe
3 min read
How Shapes Impact Our Behaviour.
Curves comfort, sharp edges provoke—shapes in design impact emotions, behaviour, and how we connect, shaping the spaces we inhabit.

Callie van der Merwe
2 min read
How Music Volume Shapes Drinking Behaviour in Social Spaces.
Popular music at 88 dB in bars encourages faster drinking, boosting sales. Discover how volume impacts customer behaviour and bar profits.

Callie van der Merwe
6 min read
The 8 Best Seating Layouts For Successful Restaurants.
Understanding 8 seating principles can transform restaurant design by aligning with human behaviour, boosting comfort, connection,


Callie van der Merwe
3 min read
How a Cathedral Helped Discover The Polio Vaccine.
Jonas Salk credited a 13th-century cathedral's awe-inspiring design for sparking the creative breakthrough that led to the polio vaccine.


Callie van der Merwe
3 min read
How The World Around You Shape Your Actions.
Our surroundings subtly influence decisions daily. From stores to apps, environments nudge us, shaping actions more than we realize.


Callie van der Merwe
1 min read
How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.


Callie van der Merwe
1 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the


Callie van der Merwe
2 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.


Callie van der Merwe
2 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.


Callie van der Merwe
2 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments

Callie van der Merwe
5 min read
The Rule of Light in Hospitality.
Explore how circadian rhythms and strategic lighting design in restaurants can enhance ambience, influence behaviour, and elevate dining exp

Callie van der Merwe
4 min read
What are the Principles of EnviroHacking?
EnviroHacking blends science, design, and sustainability to create spaces that enhance well-being, productivity, and environmental harmony.

Callie van der Merwe
5 min read
Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.
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