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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.
Callie van der Merwe
5 min read
Exploring ways in which to "hack" our built environment for increased physical and mental wellbeing.
Discover how thoughtful architecture and design, inspired by human psychology, can transform spaces into hubs of connection and wellbeing.
Callie van der Merwe
6 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
5 min read
Experience Design in the Physical space. Our silent senses
Discover how our senses shape the way we experience spaces, from sight and smell to touch and taste, and their profound impact on behaviour.
Callie van der Merwe
8 min read
How our senses impact the way we experience spaces.
Discover how architecture and interior design impact our mood, behaviour, and well-being, blending science, psychology, and creativity.
Callie van der Merwe
6 min read
How Spaces Impact our Behaviour and Vice Versa.
Discover how the spaces we inhabit shape our behaviour, mood, and well-being, with insights from history, science, and design psychology.
Callie van der Merwe
4 min read
The 8 Moments of Truth in Hospitality & Restaurant Design.
Discover the 8 key Moments of Truth in restaurant design that shape unforgettable dining experiences and turn guests into loyal patrons
Callie van der Merwe
10 min read
The Rules of Colour in Hospitality.
Uncover how colour impacts perception and behaviour in hospitality spaces, and why science and myths often collide in design applications.
Callie van der Merwe
10 min read
The 8 Moments of Truth. An Introduction to Good Restaurant Design.
Moments of truth define the guest experience in hospitality. Design each interaction to create lasting impressions that elevate your brand.
Callie van der Merwe
4 min read
You can take the Human out of the stone age but not the stone age out of the human.
Our Stone Age instincts shape how we experience modern spaces. Learn how evolutionary psychology influences design and human behaviour.
Callie van der Merwe
4 min read
Designing Spaces That Align with Predictable Human Behaviour.
Designing for human behaviour bridges the gap between expected and real actions, crafting spaces that align with natural, predictable patte
Callie van der Merwe
3 min read
The Complexity of Designing for Human Behaviour.
Navigating the Challenges of Human Behaviour in Design: Balancing Knowledge, Cognitive Bias, and Intuitive Solutions
Callie van der Merwe
3 min read
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