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COOOP
Nov 8, 20243 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
Jan 33 min read
EnviroHacking 2025: Shape Your Surroundings, Shape Your Future.
2025 is the year of transformation. Use envirohacking—small changes in your space—to influence behaviour and achieve your goals effectively
Callie van der Merwe
Dec 13, 20242 min read
A Visible Briefcase Can Increase Competition.
A briefcase in sight can unconsciously trigger competitive behaviour, shaping actions even when people aren't aware of its influence.
COOOP
Nov 8, 20243 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
Callie van der Merwe
Oct 4, 20242 min read
Why The Colour Red IS Better For Sports Teams
Discover how the colour red empowers athletes with psychological dominance, faster reactions, and heightened performance on the field.
Callie van der Merwe
Sep 13, 20243 min read
The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit
Callie van der Merwe
Aug 2, 20243 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.
Callie van der Merwe
Jun 7, 20243 min read
The Batman Effect.
The Batman Effect shows how pretending to be a hero boosts kids' focus, persistence, and problem-solving by creating psychological distance.
Callie van der Merwe
Aug 4, 20233 min read
How a Cathedral Helped Discover The Polio Vaccine.
Jonas Salk credited a 13th-century cathedral's awe-inspiring design for sparking the creative breakthrough that led to the polio vaccine.
Callie van der Merwe
May 5, 20231 min read
How Ceiling Heights Impact Our Behaviour.
Ceiling height shapes our thoughts—high ceilings inspire creativity, while low ceilings enhance focus, impacting how we experience spaces.
Callie van der Merwe
Mar 3, 20231 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the
Callie van der Merwe
Feb 3, 20232 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.
Callie van der Merwe
Jan 6, 20232 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.
Callie van der Merwe
Dec 2, 20222 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments
Callie van der Merwe
Nov 4, 20225 min read
Why anchoring is so important in restaurants.
Discover how anchoring bias influences customer decisions in restaurants, shaping perceptions of value, price, and quality for higher sales.
Callie van der Merwe
Oct 7, 20224 min read
What are the Principles of EnviroHacking?
EnviroHacking blends science, design, and sustainability to create spaces that enhance well-being, productivity, and environmental harmony.
Callie van der Merwe
Sep 2, 20223 min read
The colour stories. Things you probably didn’t know about colour. Shifting Narratives.
Discover how marketing flipped gender norms, making pink for girls and blue for boys, and how these colour trends persist in modern culture.
Callie van der Merwe
Jun 24, 20225 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
Jun 3, 20224 min read
How Spaces Impact our Behaviour and Vice Versa.
Discover how the spaces we inhabit shape our behaviour, mood, and well-being, with insights from history, science, and design psychology.
Callie van der Merwe
Oct 1, 20216 min read
What are the 8 human needs to consider for good restaurant design?
Discover the 8 core behavioural principles that elevate restaurant design, shaping spaces that engage, delight, and create lasting impressio
Callie van der Merwe
Sep 3, 20214 min read
You can take the Human out of the stone age but not the stone age out of the human.
Our Stone Age instincts shape how we experience modern spaces. Learn how evolutionary psychology influences design and human behaviour.
Callie van der Merwe
Aug 6, 20213 min read
Designing Spaces That Align with Predictable Human Behaviour.
Designing for human behaviour bridges the gap between expected and real actions, crafting spaces that align with natural, predictable patte
Callie van der Merwe
Apr 2, 20213 min read
What is Design Then?
Design is about solving problems, not just aesthetics. By understanding human behaviour and empathy, design creates solutions that work
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