Our Predictable Irrational Behaviours.
Designing for human behaviour requires balancing intuitive patterns and creativity, embracing predictably irrational actions to craft optima
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Callie van der Merwe
Jul 13, 20222 min
The Complexity of Designing for Human Behaviour.
Navigating the Challenges of Human Behaviour in Design: Balancing Knowledge, Cognitive Bias, and Intuitive Solutions
Callie van der Merwe
Apr 22, 20222 min
What is Design then?
Designing for Human Behaviour. It's about understanding the problem, immersing in empathy, and finding solutions tailored to human nature.
Callie van der Merwe
Mar 12, 20222 min
What is a designer exactly?
Designers should be involved from the start to solve problems, not just for aesthetics. True impact comes when design is integral from
Callie van der Merwe
Jan 30, 20221 min
Designing for Human Behaviour.
Design today focuses on how people interact with objects, spaces, and interfaces. By blending technology, psychology, and aesthetics, true d
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