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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.


Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.

COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.

Callie van der Merwe
3 min read


Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.

COOOP
3 min read


Why Mirrors Makes Us Honest.
Mirrors heighten self-awareness, influencing honesty and behaviour by prompting introspection and alignment with personal and social norms.

Callie van der Merwe
3 min read


These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.

Callie van der Merwe
9 min read


Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi

COOOP
2 min read


Why Gardening Makes Us Happy.
Gardening boosts happiness by releasing serotonin and dopamine, improving mood, reducing stress, and fostering a deeper connection to nature

Callie van der Merwe
2 min read


The Batman Effect.
The Batman Effect shows how pretending to be a hero boosts kids' focus, persistence, and problem-solving by creating psychological distance.

Callie van der Merwe
3 min read


How The Complexity of Spaces Impacts Our Behaviour.
Discover how the complexity of spaces influences behavior, reduces stress, and enhances well-being through thoughtful design.

Callie van der Merwe
2 min read


Why Public Spaces Can Cause Feelings of Risk.
Disorienting public spaces can evoke anxiety and risk. Explore how design choices impact our emotions and the need for intuitive navigation.

Callie van der Merwe
3 min read


How Façade Details Impact Our Behaviour.
Building façades shape our emotions: monotonous designs dampen mood, while engaging complexity fosters energy, connection, and well-being.

Callie van der Merwe
4 min read


Bending Time in Restaurants. Why's this is important.
Understanding time perception is key to customer satisfaction. A seamless end to service can outweigh even the best arrival experience.

Callie van der Merwe
3 min read


6HEAD Sydney. Merging Heritage and Nature for a Timeless Design.
6HEAD Sydney blends heritage, nature, and behavioural design to create a stunning space inspired by Sydney Harbour and Australia's history.

Roberto Zambri
2 min read
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