top of page
Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
Search
How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
Callie van der Merwe
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
How Flowers Increase Social Connection.
Discover how flowers boost mood, reduce stress, foster connections, and even promote healing, transforming lives and spaces around us.
Callie van der Merwe
3 min read
Why The Colour Red IS Better For Sports Teams
Discover how the colour red empowers athletes with psychological dominance, faster reactions, and heightened performance on the field.
Callie van der Merwe
2 min read
These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.
Callie van der Merwe
9 min read
The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit
Callie van der Merwe
3 min read
How Drunk Tank Pink Changed Prisoner Behaviour.
Drunk-Tank Pink, or Baker-Miller Pink, revolutionized prison design by reducing aggression, proving how colour can transform behaviour
Callie van der Merwe
3 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.
Callie van der Merwe
3 min read
The Batman Effect.
The Batman Effect shows how pretending to be a hero boosts kids' focus, persistence, and problem-solving by creating psychological distance.
Callie van der Merwe
3 min read
Why Public Spaces Can Cause Feelings of Risk.
Disorienting public spaces can evoke anxiety and risk. Explore how design choices impact our emotions and the need for intuitive navigation.
Callie van der Merwe
3 min read
How a New School Design is Blamed For Poor Student Behaviour.
Can school design impact student behaviour? A look at Pencoedtre High School reveals how open layouts may exacerbate behavioural challenges
Callie van der Merwe
5 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec
Callie van der Merwe
5 min read
bottom of page