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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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What is EnviroHacking?
EnviroHacking merges biohacking with design, reshaping environments for enhanced well-being. Welcome to a new era of conscious architecture
Callie van der Merwe
3 min read
The colour stories. Things you probably didn’t know about colour. Shifting Narratives.
Discover how marketing flipped gender norms, making pink for girls and blue for boys, and how these colour trends persist in modern culture.
Callie van der Merwe
3 min read
Exploring ways in which to "hack" our built environment for increased physical and mental wellbeing.
Discover how thoughtful architecture and design, inspired by human psychology, can transform spaces into hubs of connection and wellbeing.
Callie van der Merwe
6 min read
Why great storytelling in hospitality is good design.
Great storytelling in hospitality design creates relatable experiences, connects people, and transforms venues into unforgettable destinatio
Callie van der Merwe
3 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
5 min read
How our senses impact the way we experience spaces.
Discover how architecture and interior design impact our mood, behaviour, and well-being, blending science, psychology, and creativity.
Callie van der Merwe
6 min read
How Spaces Impact our Behaviour and Vice Versa.
Discover how the spaces we inhabit shape our behaviour, mood, and well-being, with insights from history, science, and design psychology.
Callie van der Merwe
4 min read
The secret to designing a happy home.
Discover the 3 fundamental rules of design—light, proportion, and colour, to create spaces that inspire joy and enhance your daily life.
Callie van der Merwe
4 min read
What are the 8 human needs to consider for good restaurant design?
Discover the 8 core behavioural principles that elevate restaurant design, shaping spaces that engage, delight, and create lasting impressio
Callie van der Merwe
6 min read
You can take the Human out of the stone age but not the stone age out of the human.
Our Stone Age instincts shape how we experience modern spaces. Learn how evolutionary psychology influences design and human behaviour.
Callie van der Merwe
4 min read
Designing Spaces That Align with Predictable Human Behaviour.
Designing for human behaviour bridges the gap between expected and real actions, crafting spaces that align with natural, predictable patte
Callie van der Merwe
3 min read
The Complexity of Designing for Human Behaviour.
Navigating the Challenges of Human Behaviour in Design: Balancing Knowledge, Cognitive Bias, and Intuitive Solutions
Callie van der Merwe
3 min read
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