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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
Callie van der Merwe
3 min read
A Visible Briefcase Can Increase Competition.
A briefcase in sight can unconsciously trigger competitive behaviour, shaping actions even when people aren't aware of its influence.
Callie van der Merwe
2 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
How Flowers Increase Social Connection.
Discover how flowers boost mood, reduce stress, foster connections, and even promote healing, transforming lives and spaces around us.
Callie van der Merwe
3 min read
Why Mirrors Makes Us Honest.
Mirrors heighten self-awareness, influencing honesty and behaviour by prompting introspection and alignment with personal and social norms.
Callie van der Merwe
3 min read
Why The Colour Red IS Better For Sports Teams
Discover how the colour red empowers athletes with psychological dominance, faster reactions, and heightened performance on the field.
Callie van der Merwe
2 min read
These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.
Callie van der Merwe
9 min read
Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi
COOOP
2 min read
Why Gardening Makes Us Happy.
Gardening boosts happiness by releasing serotonin and dopamine, improving mood, reducing stress, and fostering a deeper connection to nature
Callie van der Merwe
2 min read
How The Complexity of Spaces Impacts Our Behaviour.
Discover how the complexity of spaces influences behavior, reduces stress, and enhances well-being through thoughtful design.
Callie van der Merwe
2 min read
Why Public Spaces Can Cause Feelings of Risk.
Disorienting public spaces can evoke anxiety and risk. Explore how design choices impact our emotions and the need for intuitive navigation.
Callie van der Merwe
3 min read
How Façade Details Impact Our Behaviour.
Building façades shape our emotions: monotonous designs dampen mood, while engaging complexity fosters energy, connection, and well-being.
Callie van der Merwe
4 min read
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