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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
8 min read
Experience Design in the Physical space. Our silent senses
Discover how our senses shape the way we experience spaces, from sight and smell to touch and taste, and their profound impact on behaviour.

Callie van der Merwe
6 min read
How our senses impact the way we experience spaces.
Discover how architecture and interior design impact our mood, behaviour, and well-being, blending science, psychology, and creativity.

Callie van der Merwe
4 min read
How Spaces Impact our Behaviour and Vice Versa.
Discover how the spaces we inhabit shape our behaviour, mood, and well-being, with insights from history, science, and design psychology.

Callie van der Merwe
10 min read
The 8 Moments of Truth in Hospitality & Restaurant Design.
Discover the 8 key Moments of Truth in restaurant design that shape unforgettable dining experiences and turn guests into loyal patrons

Callie van der Merwe
4 min read
The secret to designing a happy home.
Discover the 3 fundamental rules of design—light, proportion, and colour, to create spaces that inspire joy and enhance your daily life.

Callie van der Merwe
4 min read
You can take the Human out of the stone age but not the stone age out of the human.
Our Stone Age instincts shape how we experience modern spaces. Learn how evolutionary psychology influences design and human behaviour.

Callie van der Merwe
3 min read
The Complexity of Designing for Human Behaviour.
Navigating the Challenges of Human Behaviour in Design: Balancing Knowledge, Cognitive Bias, and Intuitive Solutions

Callie van der Merwe
3 min read
What Does Designing for Human Behaviour Mean?
Designing for Human Behaviour aligns solutions with natural actions, creating environments that engage senses, enhance comfort, and inspire.

Callie van der Merwe
3 min read
What is Design Then?
Design is about solving problems, not just aesthetics. By understanding human behaviour and empathy, design creates solutions that work

COOOP
3 min read
What Is The Role of a Designer Exactly?
Designers solve problems within constraints, yet their role is often misunderstood. True impact happens when they shape projects from start

Callie van der Merwe
3 min read
What is Designing for Human Behaviour?
Designing for Human Behaviour blends art and science, redefining design’s role beyond aesthetics to solve real-world problems effectively.
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