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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
Callie van der Merwe
3 min read
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.
Callie van der Merwe
7 min read
These 6 core human needs sits at the heart of every successful hospitality venue.
Unlock the secret to unforgettable dining experiences by understanding the six core human needs that shape guest behaviour in restaurants.
Callie van der Merwe
9 min read
The Aroma of Cleaning Liquid Makes People Behave Tidier.
A subtle scent of cleaning liquid can unconsciously inspire tidier behaviour, showing the power of olfactory cues to shape actions and habit
Callie van der Merwe
3 min read
Why Library Lights Were Green.
The green Library light, a timeless symbol of focus and productivity, has lasting effects on mood and work environments.
Callie van der Merwe
3 min read
Design Partnership Rebrands as COOOP
Design Partnership Australia has rebranded as COOOP, marking a bold step in our international expansion. With a legacy of excellence in Desi
COOOP
2 min read
We Prefer the Perception of Real Over Real.
We often prioritise the illusion of authenticity over reality, valuing how things appear more than their true essence, even in design and m
Callie van der Merwe
3 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec
Callie van der Merwe
5 min read
How Our Environment Can Age Us in a Moment.
Our surroundings subtly influence behaviour, exposure to cues of age or vitality can impact energy levels, even changing how fast we move.
Callie van der Merwe
3 min read
Bending Time in Restaurants. Why's this is important.
Understanding time perception is key to customer satisfaction. A seamless end to service can outweigh even the best arrival experience.
Callie van der Merwe
3 min read
Bars with the Correct Ambient Room Light Achieve Higher Sales and Price Points.
Ambient lighting can influence mood, taste, and spending. Discover how colour hues in bars can elevate experiences and boost sales.
Callie van der Merwe
3 min read
Why designing for behaviour in hospitality is so important.
Design for behaviour shapes hospitality spaces to enhance experience, boost engagement, and drive business success through intuitive design.
Callie van der Merwe
6 min read
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