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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the
Callie van der Merwe
1 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.
Callie van der Merwe
2 min read
How a great hospitality experience is determined by 6 primary human needs.
Discover how meeting the six fundamental human needs can transform restaurant experiences, fostering deeper connections and guest loyalty.
Callie van der Merwe
5 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.
Callie van der Merwe
2 min read
The Rule of Light in Hospitality.
Explore how circadian rhythms and strategic lighting design in restaurants can enhance ambience, influence behaviour, and elevate dining exp
Callie van der Merwe
5 min read
EnviroHacking in Practice,
Discover how EnviroHacking combines science, technology, and design to create spaces that nurture health, amplify abilities, and inspire wel
Callie van der Merwe
4 min read
Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.
Callie van der Merwe
5 min read
Exploring ways in which to "hack" our built environment for increased physical and mental wellbeing.
Discover how thoughtful architecture and design, inspired by human psychology, can transform spaces into hubs of connection and wellbeing.
Callie van der Merwe
6 min read
Exploring ways to hack our built environment.
Discover how EnviroHacking reshapes our built environment to enhance physical and mental well-being by influencing behaviour and outcomes.
Callie van der Merwe
5 min read
Why great storytelling in hospitality is good design.
Great storytelling in hospitality design creates relatable experiences, connects people, and transforms venues into unforgettable destinatio
Callie van der Merwe
3 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
5 min read
Experience Design in the Physical space. Our silent senses
Discover how our senses shape the way we experience spaces, from sight and smell to touch and taste, and their profound impact on behaviour.
Callie van der Merwe
8 min read
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