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Thought Leadership
As thought leaders in hospitality, commercial, and residential spaces, we explore the art and science of design thinking, blending creativity with functionality to shape extraordinary environments.
Discover expert tips, emerging trends, and transformative strategies that redefine spaces and enhance human experiences. Stay ahead of the curve with our innovative ideas and industry expertise, designed to empower architects, designers, and business owners alike.
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
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How What We See, Impacts What We Hear.
Explore how our senses interact and shape perception, revealing the surprising ways vision influences hearing. From the famous McGurk Effect to multisensory experiences in everyday environments, this blog uncovers how what we see can alter what we hear. Understanding these connections helps designers and architects create more engaging, immersive, and healthy spaces that influence behaviour, wellbeing, and overall experience.
Callie van der Merwe
3 min read
Design comes last: The key to unlocking highly successful hospitality venues.
Designing hospitality spaces with neuroscience and behaviour in mind creates emotionally engaging, profitable, and highly desired venues.
Callie van der Merwe
7 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
COOOP
3 min read
How Flowers Increase Social Connection.
Discover how flowers boost mood, reduce stress, foster connections, and even promote healing, transforming lives and spaces around us.
Callie van der Merwe
3 min read
Why Gardening Makes Us Happy.
Gardening boosts happiness by releasing serotonin and dopamine, improving mood, reducing stress, and fostering a deeper connection to nature
Callie van der Merwe
2 min read
How The Complexity of Spaces Impacts Our Behaviour.
Discover how the complexity of spaces influences behavior, reduces stress, and enhances well-being through thoughtful design.
Callie van der Merwe
2 min read
Form follows Feeling.
Design goes beyond function—it's about crafting spaces that evoke emotion, influence behaviour, and enhance well-being through neuroarchitec
Callie van der Merwe
5 min read
Bars with the Correct Ambient Room Light Achieve Higher Sales and Price Points.
Ambient lighting can influence mood, taste, and spending. Discover how colour hues in bars can elevate experiences and boost sales.
Callie van der Merwe
3 min read
How Music Volume Shapes Drinking Behaviour in Social Spaces.
Popular music at 88 dB in bars encourages faster drinking, boosting sales. Discover how volume impacts customer behaviour and bar profits.
Callie van der Merwe
2 min read
The 8 Best Seating Layouts For Successful Restaurants.
Understanding 8 seating principles can transform restaurant design by aligning with human behaviour, boosting comfort, connection,
Callie van der Merwe
6 min read
Why Is Almost Everyone Drawn to the Visual Settings of East Africa.
Our innate attraction to the East African savannah stems from the "Savannah Hypothesis," linking evolutionary survival to visual preferences
Callie van der Merwe
3 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.
Callie van der Merwe
2 min read
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