top of page
COOOP
Nov 8, 20243 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
Search
Callie van der Merwe
Mar 3, 20231 min read
How The Temperature Of a Drink Impacts Our Behaviour.
The temperature of a drink can influence our perceptions—holding a hot cup makes us see others as warm, while an iced drink makes us see the
Callie van der Merwe
Feb 3, 20232 min read
How Our Memories Impact Our Behaviour.
Our childhood and evolutionary memories shape how we respond to environments, influencing our comfort and behaviour in modern spaces.
Callie van der Merwe
Jan 6, 20232 min read
How Our Environment Dictates Our Success.
Our environment greatly impacts success, mood, and well-being. Designers now have the power to create spaces that enhance human potential.
Callie van der Merwe
Dec 2, 20222 min read
Why Design Must Be Science Led.
Neuroarchitecture merges design with science, revealing how spaces impact our minds and bodies, inspiring healthier, human envioments
Callie van der Merwe
Nov 4, 20225 min read
Why anchoring is so important in restaurants.
Discover how anchoring bias influences customer decisions in restaurants, shaping perceptions of value, price, and quality for higher sales.
Callie van der Merwe
Nov 4, 20223 min read
Restaurant. From the word 'restaurare' meaning "to restore or renew."
Discover how Monsieur Boulanger’s "restorative broths" in 1765 Paris led to the birth of the modern restaurant and transformed dining
Callie van der Merwe
Nov 4, 20224 min read
EnviroHacking in Practice,
Discover how EnviroHacking combines science, technology, and design to create spaces that nurture health, amplify abilities, and inspire wel
Callie van der Merwe
Oct 7, 20224 min read
What are the Principles of EnviroHacking?
EnviroHacking blends science, design, and sustainability to create spaces that enhance well-being, productivity, and environmental harmony.
Callie van der Merwe
Oct 7, 20225 min read
Dunbar's number and why it is important for hospitality design.
Discover Dunbar's Number, the theory that humans can maintain 150 meaningful connections, and its impact on design, business, and society.
Callie van der Merwe
Sep 16, 20224 min read
The colour stories. Things you probably didn’t know about colour. Royalty to Revolution in Hue.
Discover the fascinating history of the colour purple, its rarity in nature, royal symbolism, and how it became widely accessible through sc
Callie van der Merwe
Sep 9, 20223 min read
The colour stories. Things you probably didn’t know about colour. Decoding Perception.
Discover why "the dress" went viral in 2015 and how our perception of colour is shaped by light, environment, and subconscious assumptions.
Callie van der Merwe
Sep 2, 20223 min read
What is EnviroHacking?
EnviroHacking merges biohacking with design, reshaping environments for enhanced well-being. Welcome to a new era of conscious architecture
Callie van der Merwe
Sep 2, 20223 min read
The colour stories. Things you probably didn’t know about colour. Shifting Narratives.
Discover how marketing flipped gender norms, making pink for girls and blue for boys, and how these colour trends persist in modern culture.
Callie van der Merwe
Aug 5, 20225 min read
How EnviroHacking Can Transform Problematic Spaces.
Poorly designed spaces can harm our well-being, while thoughtful design fosters connection, comfort, and purpose. Enter EnviroHacking
Callie van der Merwe
Aug 5, 20223 min read
Take a Seat and Consider The Chair.
A chair is more than a place to sit—it reflects design philosophy, innovation, and human behaviour, shaping how we interact with spaces.
Callie van der Merwe
Jul 8, 20225 min read
Exploring ways to hack our built environment.
Discover how EnviroHacking reshapes our built environment to enhance physical and mental well-being by influencing behaviour and outcomes.
Callie van der Merwe
Jul 1, 20225 min read
Art versus Design. What is the difference between?
Explore the key differences between art and design—how intention, purpose, and creativity shape their roles and impact on society.
Callie van der Merwe
Jul 1, 20223 min read
Why great storytelling in hospitality is good design.
Great storytelling in hospitality design creates relatable experiences, connects people, and transforms venues into unforgettable destinatio
Callie van der Merwe
Jun 24, 20225 min read
How Proprioception and Interoception Shape Our Interior Experiences beyond the Five human senses
Discover how proprioception and interoception shape our experience of spaces, influencing movement, emotion, and design effectiveness.
Callie van der Merwe
Jun 17, 20228 min read
Experience Design in the Physical space. Our silent senses
Discover how our senses shape the way we experience spaces, from sight and smell to touch and taste, and their profound impact on behaviour.
Callie van der Merwe
Jun 10, 20226 min read
How our senses impact the way we experience spaces.
Discover how architecture and interior design impact our mood, behaviour, and well-being, blending science, psychology, and creativity.
Callie van der Merwe
Jun 3, 20224 min read
How Spaces Impact our Behaviour and Vice Versa.
Discover how the spaces we inhabit shape our behaviour, mood, and well-being, with insights from history, science, and design psychology.
Callie van der Merwe
May 6, 202210 min read
The 8 Moments of Truth in Hospitality & Restaurant Design.
Discover the 8 key Moments of Truth in restaurant design that shape unforgettable dining experiences and turn guests into loyal patrons
Callie van der Merwe
Jan 7, 20224 min read
The secret to designing a happy home.
Discover the 3 fundamental rules of design—light, proportion, and colour, to create spaces that inspire joy and enhance your daily life.
bottom of page