Flight Coffee
Flight Coffee Joburg is dedicated to crafting an exceptional coffee experience that blends world-class quality with a welcoming, community-driven atmosphere. With a passion for ethically sourced beans and expert roasting, Flight Coffee Joburg strives to serve the perfect cup—one that not only energizes but also creates a moment of connection and comfort.
Client | Flight Coffee
Location | Johannesburg, Gauteng, South Africa Scope | Brand Identity, Packaging, UX/UI Design, Interior Design Concept
Completion Date | March, 2017 COOOP. Team | Ricardo Rocha Website | www.flightcoffee.co.za
In The Media | Name of Article / Article
Awards & Accolades | Name of Award and Year Won
Welcome to Flight Coffee
In a market where consumers are increasingly health-conscious, Flight Coffee Joburg wanted to elevate the transparency of their food offerings. The goal was to bring nutritional information to the forefront while maintaining the premium aesthetic that defines their brand. By doing so, they sought to align with the growing demand for accessible health data without sacrificing design quality.
Solution
Flight Coffee Joburg partnered with innovative designers to create packaging and marketing visuals that seamlessly integrated nutritional values into the product presentation. The star of the initiative was their Chicken Bacon Tomato Mayo BLT, where every detail—from energy and protein content to weight—was made highly visible without detracting from the visual appeal of the sandwich.
The design featured a deconstructed sandwich layout, giving customers an enticing view of each ingredient while ensuring the nutritional data took centre stage. A clean, modern typeface and bold graphical elements complemented the vibrant imagery of fresh, high-quality ingredients. The result was packaging that balanced function and aesthetics, reinforcing trust and quality.
Results
Enhanced Transparency: Nutritional data, typically relegated to the back of packaging, was now prominently displayed, empowering customers to make informed choices.
Brand Differentiation: The fresh and innovative design set Flight Coffee Joburg apart from competitors, positioning them as a leader in health-conscious dining.
Customer Engagement: The visually striking design attracted attention, leading to increased conversations on social media and in-store inquiries about the ingredients and nutritional content.
Flight Coffee Joburg’s approach exemplifies how transparency and creativity can come together to redefine customer expectations, ensuring that what’s good for the customer is also great for the brand.
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