Comair Limited
We helped Comair refresh their Corporate Identity by creating a detailed CI guide and an online repository for approved assets. These tools ensured consistent branding across departments, streamlined processes, and empowered teams, resulting in a cohesive and professional brand presence.
Client | Example Brand Co.
Location | City, State, Country
Scope | Brand Identity, Packaging, UX/UI Design
Completion Date | Month Year
COOOP. Team | First Last, First Last, First Last
Copywriter | First Last
Photography | First Last
Videography | First Last
Website | [Link to final website or platform if public]
Welcome to Comair.
Comair faced a common yet critical challenge: maintaining consistent use of their Corporate Identity (CI) across internal departments. Inconsistencies in logos, colors, and design elements diluted the brand's impact, making it difficult to establish a cohesive and professional image both internally and externally. The need for a comprehensive solution to unify their branding efforts was clear.
Solution
To address this, we partnered with Comair to refresh their Corporate Identity and implement tools to ensure consistent application across the organization. The solution included:
Comprehensive CI Guide: We developed a detailed CI guide that outlined both basic and advanced application guidelines for every aspect of the brand. From logo usage and typography to color palettes and iconography, the guide served as a clear, accessible resource for all internal teams.
Online CI Repository: To further enhance accessibility, we created an online repository where staff could easily download approved brand assets. This included logos, imagery, icons, and color references, all organized and regularly updated to ensure compliance with the refreshed brand guidelines.
User-Centric Design: Both the CI guide and the repository were designed with user-friendliness in mind, making it easy for staff to implement the brand correctly, even without prior design experience.
Results
Increased Brand Consistency: The new CI guide and repository significantly reduced branding inconsistencies across internal departments and external communications.
Streamlined Processes: Staff could now access all approved assets in one centralized location, improving efficiency and reducing errors.
Empowered Teams: The tools provided empowered internal teams to take ownership of the brand while adhering to professional standards, enhancing the overall perception of Comair.
Stronger Brand Identity: With a unified CI, Comair’s brand presence became more cohesive and impactful, reinforcing trust and recognition among stakeholders.
This project demonstrates how thoughtful design and accessible tools can transform corporate identity management, ensuring a brand remains consistent, professional, and powerful across all touchpoints.
Transform Your Brand with COOOP
Elevate Your Brand with Human-Centred Digital Design.
At COOOP, we don’t just design brands we shape immersive experiences. Our UX and UI design solutions are built to deliver more than aesthetics. We focus on strategy, usability, and storytelling to create meaningful connections that convert browsers into loyal customers.
Whether you're launching a new product, refreshing your online presence, or optimising the customer journey, we help you turn brand vision into measurable impact.
We specialise in omnichannel experience design ensuring your brand feels consistent and personal at every touchpoint, from websites and mobile apps to in-store interactions. Through seamless integration across digital and physical platforms, we build strong emotional connections that increase engagement, trust, and revenue.
Let COOOP guide you in developing a future-ready brand that stands out and scales across all platforms.