JVL
JVL’s packaging redesign revolutionised the brand’s ability to thrive in an omnichannel retail environment. By creating a modular design system with bold visuals, clear information hierarchy, and digital readiness, we ensured JVL’s products stood out both on physical shelves and online platforms.
Challenge
JVL sought to elevate their brand presence and adapt to the evolving behavior of modern consumers. With shoppers increasingly relying on a mix of physical and digital channels to make purchase decisions, JVL needed packaging that could perform seamlessly across platforms. The goal was to create a unified design system that was instantly recognizable, visually compelling, and optimized to simplify decision-making—whether in-store or online.
Solution
We partnered with JVL to develop a packaging design system tailored for omnichannel effectiveness. The redesign focused on clarity, consistency, and adaptability to ensure the brand’s products stood out in any shopping environment. Key elements of the solution included:
Modular Design System: The packaging design followed a modular grid layout, allowing for easy scalability across product categories and sizes while maintaining brand consistency.
Optimized Information Hierarchy: Vital product details—such as benefits, features, and unique selling points—were prominently displayed to simplify decision-making. This clarity was crucial for both quick in-store browsing and online thumbnail views.
High-Impact Visuals: Bold typography, vibrant color-coding, and dynamic imagery ensured JVL’s products could grab attention in crowded physical shelves or cluttered digital marketplaces.
Digital Readiness: QR codes and scannable elements were integrated, allowing customers to quickly access product information, reviews, or promotions online.
Results
Streamlined Purchase Decisions: The new design reduced friction in the buying process, making it easier for customers to identify the right product at a glance.
Stronger Brand Identity: JVL’s revamped packaging established a cohesive look and feel across all channels, boosting brand recognition and loyalty.
Improved Online Visibility: With the design system optimized for digital platforms, product images performed better in search results, e-commerce listings, and social media, driving higher engagement.
Increased Sales: The combined clarity and visual appeal of the redesign contributed to a measurable uplift in sales both online and offline.
JVL’s omnichannel-focused packaging redesign demonstrates the power of combining design expertise with a deep understanding of consumer behavior. The result is a brand that thrives in a rapidly shifting retail landscape while delivering a seamless and satisfying shopping experience.
