Designing for Human Behaviour.
Part 2
Redefining the Designer's Role: Moving Beyond Aesthetics to Shape Solutions from Concept to Completion.
Sadly, the biggest problem with the design profession is society's lack of understanding of the role and true function of a designer. Often, designers are asked to step in after the brief is defined and step out before the project is completed. This is true for all facets of design, whether it’s a building, space, product, or interface.
Too often, the client/owner defines the problem at the beginning, and a third party completes it in the end. Designers take on the role in the middle, and because of this, they are often seen as assistants to the team or process, not as a core part of it—i.e., something interchangeable. If they can be removed, they are not critical, and if not critical, they are neither respected nor rewarded. Real, meaningful, impactful results, however, occur when designers are involved from the beginning to help identify the problem and at the end to bring it to life. A designer’s job should start well before the first line is drawn and end long after the ink has dried on the last. Just look at Jonathan I've and Apple for a clear example.
“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’" – Hillman Curtis
In short, perhaps a designer is simply someone who solves problems within a set of existing constraints. This applies to all types of designers, whether you are a graphic designer, furniture designer, interior designer, web designer, or architect.
What do you think?
So what is design then? More in the next Article.
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