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Writer's pictureCallie van der Merwe

Designing for Human Behaviour.

Designing for Human Behaviour.

Part 1

Designing for Human Behaviour.  Redefining the Designer's Role: Moving Beyond Aesthetics to Shape Solutions from Concept to Completion.
 

Understanding How Design Shapes Human Interaction: Bridging Art, Science, and Usability in Modern Spaces. This is foundation of Designing for Behaviour.


In recent years, there has been increased focus on design that reflects how people naturally interact with objects, spaces, buildings, or interfaces. The profession has evolved rapidly, introducing new terminology and problem-solving approaches. Design, when properly understood and integrated, can offer significant business contributions and returns on investment.


Yet, "design" is still often misunderstood, viewed as mere decoration. Paola


Antonelli highlights this: “Good design combines technology, cognitive science, human need, and beauty to create what the world didn’t know it was missing.”

Design is as much art as it is science, and although it’s become fashionable, the rise of apps like Canva and Pinterest has led many to claim the title of designer without the necessary skill set.


So what is a designer... exactly?

More in the next Article.


 
COOOP. Design for Behaviour.  COOOP Design Studio is an award-winning design collective of Architects, Interior Architects, Engineers and  Service Providers under the creative and technical direction of Callie van der Merwe, Marcus Wilkins, Roberto Zambri & Calvin Janse van Vuuren

We apply predictive human behavioural knowledge to design and curate 

highly successful social spaces within the built environment.



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​​​​​​​© 2022 COOOP ™.  All rights reserved. 

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