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COOOP
3 min read
Human Behaviour, Designing For Dining.
Human Behaviour" explores Design-for-Behaviour, a people-first design approach transforming spaces into successful, community-driven venues.
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Callie van der Merwe
4 min read
The colour stories. Things you probably didn’t know about colour. Royalty to Revolution in Hue.
Discover the fascinating history of the colour purple, its rarity in nature, royal symbolism, and how it became widely accessible through sc

Callie van der Merwe
3 min read
The colour stories. Things you probably didn’t know about colour. Decoding Perception.
Discover why "the dress" went viral in 2015 and how our perception of colour is shaped by light, environment, and subconscious assumptions.

Callie van der Merwe
3 min read
The colour stories. Things you probably didn’t know about colour. Shifting Narratives.
Discover how marketing flipped gender norms, making pink for girls and blue for boys, and how these colour trends persist in modern culture.

Callie van der Merwe
10 min read
The Rules of Colour in Hospitality.
Uncover how colour impacts perception and behaviour in hospitality spaces, and why science and myths often collide in design applications.
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